Sale Price:
€16.90
Original Price:
€20.00
"The story of the face we wear, and the price we pay to keep it on."
Prestige, luxury, and endless fun—that is how the bar industry looks from the outside. But behind the velvet curtain lies a high-pressure world with no pause button that will test your body and mind to the limit.
In Behind the Bar, Beyond the Mask, veteran bartender and global ambassador Boris Ivan pulls back the curtain on his raw, two-decade journey. From handing out flyers in the Piccadilly rain, to running Michelin-starred bars on Park Lane, to surviving Stage 3 cancer and a exhaustion of the turbulent lifestyle of 10 years—Boris shares the hard-earned lessons of a life in service.
Key Lessons:
Dignity: "Dignity isn't in the job title, it's in the posture of the person doing the work."
Hospitality: "Presence is the difference between serving a drink and serving a moment."
Survival: "I didn't want to bounce back; I wanted to bounce forward."
Culture: "Spending money on marketing when your staff is miserable is like applying a fresh coat of paint to a burning house."
What Industry Icons Say:
"True hospitality requires discipline, vision, and a deep understanding of human nature." — Fred Sirieix
"True greatness isn’t a performance, it’s the brutal, unsexy discipline of doing simple things perfectly." — Marco Pierre White
"Captures the discipline, the grit, and the raw reality of a life lived in service." — Dan “Tito” Davis
Product Specs: Paperback. Contains biographical chapters, industry insights, and signature recipes from 20 legendary international bartenders
ONLY 100 COPIES IN DISCOUNTED PRICE | ESTIMATED DATE OF SENDING THE COPIES IS 11th of September 2026
"The story of the face we wear, and the price we pay to keep it on."
Prestige, luxury, and endless fun—that is how the bar industry looks from the outside. But behind the velvet curtain lies a high-pressure world with no pause button that will test your body and mind to the limit.
In Behind the Bar, Beyond the Mask, veteran bartender and global ambassador Boris Ivan pulls back the curtain on his raw, two-decade journey. From handing out flyers in the Piccadilly rain, to running Michelin-starred bars on Park Lane, to surviving Stage 3 cancer and a exhaustion of the turbulent lifestyle of 10 years—Boris shares the hard-earned lessons of a life in service.
Key Lessons:
Dignity: "Dignity isn't in the job title, it's in the posture of the person doing the work."
Hospitality: "Presence is the difference between serving a drink and serving a moment."
Survival: "I didn't want to bounce back; I wanted to bounce forward."
Culture: "Spending money on marketing when your staff is miserable is like applying a fresh coat of paint to a burning house."
What Industry Icons Say:
"True hospitality requires discipline, vision, and a deep understanding of human nature." — Fred Sirieix
"True greatness isn’t a performance, it’s the brutal, unsexy discipline of doing simple things perfectly." — Marco Pierre White
"Captures the discipline, the grit, and the raw reality of a life lived in service." — Dan “Tito” Davis
Product Specs: Paperback. Contains biographical chapters, industry insights, and signature recipes from 20 legendary international bartenders
ONLY 100 COPIES IN DISCOUNTED PRICE | ESTIMATED DATE OF SENDING THE COPIES IS 11th of September 2026
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